image description

Big Hearts Met the Big Apple


Go Back
September 29, 2009

Big Hearts Met the Big Apple

Big Hearts Met the Big Apple

Colombia Is Passion Exhibit Concludes its First International Leg
New York, NY - Colombia Is Passion brings to a close today the first leg of its international cultural exhibit, Discover Colombia Through Its Heart.
The exhibit first kicked off in the U.S. capital on September 5th and concluded on the 15th before debuting in New York on September 22nd.    
We showed more than 750,000 people in 18 days the real Colombia.  Our passion led to our success, and the world is getting to see and know the real Colombia, said Colombia is Passion General Director, Maria Claudia Lacouture. The exhibit was a huge success and the numbers prove it.
Exhibit highlights:
 More than 750,000 people visited the exhibit: 250,000 in Washington and 500,000 in New York City.
 Juan Valdez posed for more than 5,000 photos.
 10 public events were held in Washington, D.C. and New York, including 3 concerts performed by native Colombians.
 Each day, 2,000 cups of Juan Valdez coffee were served.
 Over one dozen tours were given to schoolchildren.
 Colombia Is Passion provided lectures on Colombia to more than 10,000 students at their schools in Washington, D.C. and New York City.
 40,000 Colombian cut flowers were given away; sponsored by Asocoflores.
 100,000 maps of the 40 heart locations were distributed.
 Brought passion to the economy: Colombia Is Passion and Minister Luis Plata rang the opening bell at NASDAQ, the world’s largest exchange company. 
 Elmo and SpongeBob SquarePants posed for pictures with children at the hearts in Times Square.
 Colombian President Alvaro Uribe toured the event with members of his cabinet, Colombian Ambassador to the UN Claudia Bloom, and Colombian Ambassador to the US Carolina Barco.
 Three newlywed couples took wedding photos at the Grand Central Terminal exhibit.
 In Washington, ranking congressional and executive branch officials; NGO leaders; art, culture and business community leaders; and other diplomatic officials attended a reception celebrating the first stop of the international tour.
 Prominent members of New York’s art, fashion, and social scene attended the opening of the exhibit, which honored actor John Leguizamo. Guest included Andres and Lauren Santo Domingo, Alejandro Santo Domingo, designer Carlos de Souza, artist Andres Serrano, model and actress Veronica Webb, designer Jamison Ernest and model girlfriend Kristy McQuade, designer Victor de Souza, Colombian-born Jorge Afanador and model Sandra Nyanchoko, stylist and designer Benjamin Liu, and Tim Hunt of the Warhol Foundation.   
 At each location there was a plain white 8-foot heart where exhibit visitors could leave their personal thoughts about the exhibit and Colombia.  Within one day of the New York opening, the heart was completely covered with warm thoughts and expressions from people around the world.
People going through Union Station and Grand Central explored our country, tasted our coffee, heard our music, experienced our culture, saw and felt our passion, and learned the truth about our country. Colombia’s passion was seen and accepted by all who came to the exhibit. It was amazing to me the number of people who came up to me with their map and camera to show me that they’d seen every heart around the city, said Lacouture.
The exhibit, Discover Colombia Through Its Heart, is an international cultural exhibit sponsored by Colombia is Passion.  It is comprised of 47 hearts: 7 interactive hearts more than 13 feet that make up the main exhibit and 40 hearts 8-foot hearts placed on sidewalks and parks, and in public venues. The aim of the exhibit is to change the public’s perception of Colombia by educating it about the reality of Colombia. The next stop for the exhibit is Shanghai, China, this coming March.