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BLOOMBERG - Colombia Romances U.S. With PR Campaign After Trade Deal Stalls


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July 24, 2009

BLOOMBERG - Colombia Romances U.S. With PR Campaign After Trade Deal Stalls

BLOOMBERG - Colombia Romances U.S. With PR Campaign After Trade Deal Stalls

By Mark Drajem - Colombia, spurned by the U.S. Congress on a proposed free-trade alliance, is starting a public relations offensive that will dot Washington with eight-foot- tall hearts. Colombia will put 40 three-dimensional fiberglass heart sculptures around downtown. At Union Station near the Capitol, visitors will also be able to download free Colombian music, sample the country’s coffee and see pictures of buildings in Bogota, Medellin and Cartagena, said Maria Claudia Lacouture, the campaign’s general manager.
The $800,000 tourism effort, funded by both the government and groups such as the coffee and flower growers, is intended to alter the perception among some in the U.S. that Colombia means drugs, violence and crime and isn’t intended to sway lawmakers on the trade accord, Lacouture said. 

 
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