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Colombia's Cupid Campaign to Spread Love and Flower Reminders Before Valentine's Day


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February 11, 2009

Colombia's Cupid Campaign to Spread Love and Flower Reminders Before Valentine's Day

Colombia's Cupid Campaign to Spread Love and Flower Reminders Before Valentine's Day

Romance will be in the air in New York, Boston, Seattle, Chicago and San Francisco as dozens of "cupids" take to the streets with messages of love and flowers. As part of a flower awareness campaign by Asocolflores, the Association of Colombian Flower Exporters, cupids will target high-traffic areas in five major U.S. cities on February 10th, 11th and 12th to remind consumers to make flowers the gift of choice this Valentine's Day. The cupids will be outfitted in attire featuring messages such as "Men Love Flowers Too, Don't Forget Him," "Flowers Have Zero Calories" and "Follow Your Hunch, Give Her a Bunch of Flowers." Passersby will also receive blank Valentine cards to further spread messages of love to others and to pass on reminders to purchase flowers.

 

 

 

 
"We wanted to create a simple, yet effective program aimed at reminding consumers that a dozen red roses are still the best way to express your love this Valentine's Day," said Augusto Solano, President of Asocolflores. "Colombia's Cupid Campaign is a fun, exciting way to interact with consumers while also reminding them to plan their Valentine's Day flower purchases for anyone they love."
While consumer spending may be down, Asocolflores believes Americans will still look to flowers as the gift of love this holiday. In fact, according to the just released National Retail Federation's 2009 Valentine's Day Consumer Intentions and Actions survey, conducted by BIGresearch, this year the number of flower purchases will be about same as last year. The survey revealed over one-third (35.7 percent) of people will buy flowers compared to last year's 35.9 percent.
To meet the demand for beautiful blooms this Valentine's Day, Colombian growers have shipped hundreds of millions of stems to the U.S. in time for the holiday. Two out of every three cut flowers sold in the U.S. are grown in Colombia and the majority of these blooms are grown on the 163 farms participating in the Florverde(R) program. Florverde(R) is a third-party certification program that ensures flowers grown and harvested in Colombia adhere to stringent international socio-environmental standards.
"Florverde represents a commitment to social and environmental responsibility by Colombian flower growers," said Solano. "When Americans purchase flowers this Valentine's Day, they are not only expressing an act of love and communicating emotions, but also supporting businesses in the United States as well as global environmental progress and social programs that help Colombian flower workers and their families."

 

 
About Asocolflores
Asocolflores was created in 1973 as a non-profit industry association to promote Colombia's flower sector in international markets and seek the comprehensive development of floriculture, especially in terms of scientific research, transportation, environmental sustainability and workers' welfare. Asocolflores participates actively within Colombia and internationally to represent the interests of flower growers. In Colombia, the Association is part of a range of committees and economic councils, in both the public and private sectors.